Kettle Brand Backyard Barbeque

I like Kettle Brand chips most of the time. That being said I am kind of scratching my head on this flavor. Backyard Barbeque....I am thinking tangy, smokey, maybe some sweetness. In fact their website says "smoky, spicy, tangy and sweet". My impression at least for the 2oz bag I got to go with lunch was that the flavor is not real pronounced. I think the chips taste good. Crunchy, sweet, not a lot of salt. But the flavoring side of things was just not there. Didn't pick up any smoke. Not a lot of tangy taste. Not much in the way of a hint of bbq sauce. Not real spicy either. They didn't taste bad...they just left me going "backyard bbq?" I think I either got a bad bag or this is just not a real pronounced flavor. I will get another bag from another store later and see. If I find different...I will amend my review. On a scale of 1 to 5 I would rate these a 2.5. Not bad tasting, just not on par with what I would call "backyard barbeque".